Maybe you are an entrepreneur looking to start a new business, or maybe you’ve marketing for over thirty years for the same company. Whatever the case, it is critical to understand marketing mistakes and avoid making them. What are some of the most common marketing mistakes and what can you do to avoid them?
Too much time building, Not enough time marketing.
One of the most common mistakes in marketing is too much time spent on the product and not enough (or any) time spent on the marketing of the product. Whether it is a service or a product that you are marketing for, don’t spend too much time building it out without marketing it first. If you spend years working on something and then do the marketing, you may find out that the interest just is not there for your product or service. Test the market first. Spend a couple hundred or thousands of dollars now, and it will save you money in the long run. If you completely neglect to market the product, how will you know if people are willing to pay it? Keep this in mind and schedule your marketing efforts accordingly.
Marketing to Everyone
When it comes to marketing, you need to pick your audience. Even if you believe that everyone in the world can benefit from your product or service, you cannot market to everyone, so choose the audience that you want to market to and focus on them. For example, laundry detergent commercials are typically marketed towards moms. Why? Because that is their biggest consumer. Choose a niche, market to them only in the beginning and once you dominant that niche you can reach out further in your marketing efforts.
Care for Branding over Customer Acquisition
If you are a new startup and want to focus on branding, that’s great, but you need customers as well! Go acquire the customers first, and then you’ll be able to build your brand over time. Brand building is not about getting your logo out there. The best kind of brand building is having people use your product and then using word of mouth. You won’t see Amazon or Google doing commercials, yet they are billion dollar companies. Why? Because their brand was built by acquiring users by providing an amazing experience.
You may have the greatest product or service available to people, but if it isn’t marketed correctly, you will never see success with it. Avoid the most common marketing pitfalls in order to create the best possible chance for your product or service to succeed. Put money into your marketing, choose your audience carefully and lastly, keep in mind that you need customers first before you can start branding.