Gen Z are people born from 1996 to 2014. They are extremely tech savvy and live with unmitigated access to technology and information. Generation Z consumers includes 18-24-year-olds and as this generation graduates from school and enters the workforce, they are an increasingly influential force in dictating the new wave of products and services. What are some data-backed strategies for marketing to Gen Z?
Play Easy to Get
This generation grew up with iphones, deliveries of everyday items to their front door and convenient ride sharing services. They are used to things being easy and convenient, and they are willing to pay a little extra for that convenience. Making products and services easy and convenient will win over this audience.
Get to the Point
Adam Mendler of Custom Tobacco said it best when he said that “increasingly tech-centric, Generation Z is accustomed to making decisions quickly. When selling to Generation Z, communicate your message and value proposition clearly and quickly, or run the risk of losing your audience and the sale.” You do not have any time to waste when it comes to this generation.
Explain How You’re Changing the World
Gen Z has lived through some of the most contentious election cycles in recent memory. They have grown up with passion around certain issues and if you want to reach them, you will need to be equally passionate. Companies need to embrace their brand and show members of Generation Z how that brand is changing the world because they will not settle for less.
Focus on Ephemeral Content
Generation Z is truly the digital native generation.That being said, they are used to seeing things instantly! Ephemeral content is fleeting, and novel, which is exactly the appeal for many if its users. Live streaming videos, and Snapchat Stories, are a few examples of ephemeral content. This is content that will disappear quickly. You have 24 hours to get that video out there, so don’t delay!
Generation Z has over $44 billion in buying power. They are the most influential, diverse and unique generation to have walked this earth. By 2020 they will make up about 40% of all consumers. With all of that being said, it is easy to understand why we must tailor our marketing efforts to this generation.