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Food Marketing to Children

Food Marketing to Children

You hear a lot these days about how food and beverage companies have our children’s best interests at heart, yet the fast food industry spends two billion dollars a year on creating characters for their advertisements directed at children. The food industry says it...
Most Common Marketing Mistakes

Most Common Marketing Mistakes

Maybe you are an entrepreneur looking to start a new business, or maybe you’ve marketing for over thirty years for the same company. Whatever the case, it is critical to understand marketing mistakes and avoid making them. What are some of the most common marketing...
Marketing to Generation Z

Marketing to Generation Z

Gen Z are people born from 1996 to 2014. They are extremely tech savvy and live with unmitigated access to technology and information. Generation Z consumers includes 18-24-year-olds and as this generation graduates from school and enters the workforce, they are an...
The Big Four Digital Marketing Skills

The Big Four Digital Marketing Skills

What are the digital marketing skills that you must master in order to be successful? The following are referred to as the “big four” when it comes to digital marketing, and they are crucial in a digital marketer’s path to success. Master Paid Marketing Techniques As...
Effective Email Marketing

Effective Email Marketing

Eighty-six percent of marketers say email is ‘important’ or ‘very important’ to their multichannel marketing strategy. With marketers putting so much effort into email campaigns, what are some guidelines for best practices? Create Strong Content Consumers value strong...
Marketing to Generation X

Marketing to Generation X

Generation X is made up of people born between 1965 and 1980. Some say that Generation X can be the hardest generation to pin down as far as what they want from a brand. There are generally thought to be two types of Gen Xers; those born earlier in the generation and...