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Cristiane Namiuti

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Effective Email Marketing

Effective Email Marketing

Eighty-six percent of marketers say email is ‘important’ or ‘very important’ to their multichannel marketing strategy. With marketers putting so much effort into email campaigns, what are some guidelines for best practices? Create Strong Content Consumers value strong...
Marketing to Generation X

Marketing to Generation X

Generation X is made up of people born between 1965 and 1980. Some say that Generation X can be the hardest generation to pin down as far as what they want from a brand. There are generally thought to be two types of Gen Xers; those born earlier in the generation and...
Marketing Fails of 2017 and Lessons we Learned

Marketing Fails of 2017 and Lessons we Learned

As the beginning of a new year dawns, the inevitable “lists” from the previous year emerge. “5 Worst style trends of 2017” or “3 most popular toys of 2017” plaster magazine covers. When it comes to marketing, there is no difference. Every year provides us with genius...
Women in Technology

Women in Technology

When it comes to women in STEM fields, historically they’ve been sorely underrepresented and very outnumbered. While today those numbers are better, the scores of men who receive higher education and enter careers engineering, physical and computer sciences, and...

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